Memorable Messages—Hitting the target where it matters.

What stops you in your tracks?
Like Cupid's arrow, memorable messages cut through the clutter to strike at what's important to the reader. To be seen and read, they must be sharp and focused on your target's wants, needs and desires.

Messages that matter are the ones that have meaning to the reader. The more personal— and personalized they are, the more they will be remembered.

Chocolate
The chocolate message says you care. It’s a sure thing that almost everyone likes. It's important not to let chocolate’s universal appeal make it impersonal. To be sure it hits the sweet spot with your prospects, find out about their preferences, and whether they're cherry lovers, truffle people or just plain nuts.

Flowers
If roses are red and violets are blue, what can you send to make them remember you? Flowers always get attention, but they're just a big envelope for the little card attached. Without it there's no message, and no memory. Think hard about the message you’re wrapping those roses around. The more personal the message, the sweeter they'll smell.

Jewelry
The jewelry message is a keeper. It has high value with "bling bling" appeal. It says you mean it. If you want your reader to stand up and take notice, personalize it with their name. But be careful. There's no room for error here. Sometimes Susan prefers Sue, Bob is Robbie and Richard…well he might be a real Rick.

Lingerie
The lingerie message is the most intimate. It’s so highly personalized that it cannot be ignored. It says you not only care, but you know the recipient well. Provocative. Inviting. Cheeky. Lingerie messages must be dead on—delivering what your prospect wants. But beware. If their preference is for light, make sure it's white. Because even if you repeat it, two thongs won't make a white.

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wet*ink is published by Bremmer & Goris Communications. Each issue is packed with information and useful insights into marketing design and communications issues that affect your business life.

© 2005 Bremmer & Goris Communications. All rights reserved.
Bremmer & Goris Communications
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Alexandria, Virginia 22301
703.739.0088 • www.goris.com

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