Bremmer & Goris Strategy Team Leads Positioning Workshop
Baltimore, MD - November, 2008. Vice President of Strategic Development Nicole Colovos and Marketing Account Manager Mark Pedersen partnered with SPARC®, the Scholarly Publishing and Academic Resources Coalition, to provide a Practicum on marketing and advocacy. The team lead 200+ librarians, researchers, administrators and publishers from around the world through a working session dedicated to communicating the benefits of digital repository.
The interactive session was a part of the SPARC Digital Repositories Meeting 2008 in Baltimore, MD. Participants focused on understanding audience segments in order to craft their own unique positioning statement and elevator speech.
Bremmer & Goris has a long standing marketing relationship with SPARC® and continues to work with them and similar organizations to promote the value of information sharing and advocate for the dissemination of scholarly research.
